PRESENTATION
PRESENTATION
Properly Marketing Your Property Starts with a Plan
Philosophy
Sotheby’s International Realty and I are proud of the level of service we provide. In my over 30 years of selling Sonoma County homes, I have developed a marketing philosophy and approach that will provide your home the attention and exposure it deserves.
Whether your property is being purchased as a primary residence or second home, the potential buyer is likely from out of town or the region, if not the state or country. The digital presentation of your property must stand out from the rest. We need to give agents and qualified buyers every reason to schedule an appointment to see your property.
Over the years, I have a solid track record of representing sellers and buyers, which gives me great insight and knowledge of the entire process from both angles. I know how to present your property to its greatest advantage and how to work with potential buyers and their representation.
Technology
With my team of digital and media professionals and my association with Sotheby’s International Realty, I excel at the technological tools of marketing property.
Your property will stand out and get noticed. I am the forefront of cross platform digital marketing with interactive virtual tours and HD video tours as a way to reach the who begin their search online. Whether your property is viewed on a smartphone, tablet or traditional computer, my media team and I will ensure you have a consistent, top-level presentation.
Components can include: a virtual tour on a dedicated website, professional HD photography, a professional HD video tour, an interactive fly-through floor plan, extensive online distribution, a regional print media campaign, print and electronic brochures, and a direct mail campaign.
Preparation
First Steps
Announcing your Property with Skillful Marketing
Typically, the greatest interest in a property happens within the first weeks on the market. To effectively capitalize on this attention, I will market your home to make the impact it deserves.
Achieving the Highest Selling Price
Factors to consider in determining your home value include market research, recent transfers, active listings and housing market conditions. Ultimately the valuation is determined by comparable properties and its ‘worth’, and it is closely tied to the history of prices in your same community and region.
Preparing the Physical Property
With any home at any price point, there are always minor (and occasionally major) issues to address and projects to complete such as painting, landscaping, repairs and staging. I will not only help you prioritize the tasks that need to be completed before we list your property but also facilitate securing appropriate professionals to perform the work if required...from grounds maintenance crews to general contractors.
Considerations
Influencing the Sale of Your Property
Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Although the listing price we place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control; others are not.
Factors not Within Your Control
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Your property’s location
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Recent property market values
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Expired listings with multiple price revisions
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Economic and housing market conditions
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Absorption rate
Factors Within Your Control
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The listing presentation price and terms of sale
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Your property’s distinctive and compelling attributes
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The physical condition of your property (incl. grounds)
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The ready access to your property for showing
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The selection of the real estate professional to represent you
Timeline
Photography & Videography
Professionally photograph and video your home and its environment, including indoor and outdoor drone footage, as appropriate.
Brochure
Create color gloss marketing brochure to be distributed at the property and our Sotheby's office locations.
Virtual Tour & Website
Produce a professional HD video tour of your home, including an interactive fly-through floor plan when needed. Create and register a personal property domain name and dedicated web page.
Property Sign
Place signage on your property, if desired
SOLD | Timber Cove, California
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